3 Facebook Marketing Secrets You Need to Know

The Facebook ad platform is simple to use. It is a great tool for any business to take advantage of in order to market their brand. But even the savviest social media marketer may be unaware of all of the functions that are available through the ad platform on Facebook.

Facebook is a network that is constantly making changes to improve the user experience. This includes changes to the Power Editor that marketers use to create ads. Most updates to the Power Editor go unnoticed for some time by marketing professionals and novices alike.

Here are three Facebook marketing secrets you need to know when you are setting up your next new ad campaign:

Audience Insights

If you ever wished that you could learn a little more about the people on your email list, Facebook has you covered. Thanks to the Audience Insights feature that you find in the Ads Manager, you can do just that.

When you have more than 1,000 fans, you can learn things like:

Who uses a desktop vs. mobile access

How often they engage with posts and ads

Their age

If they graduated from college

Relationship status

This information is not given on an individual basis but more as a segmentation of the whole group. You can use that data to help you plan your content and ways to get them to engage.

You can learn even more about your US-based audience

Advertisers can take advantage of some personal data that has been collected by Facebook partners. This is information that applies to your target audience only. Again, this is only available if your audience is over 1,000 unique users.

You can get information such as:

Income bracket

Size of household

Online shopping habits

What vehicle they drive

And more still about the people seeing your ads

The Facebook Ads Reporting tool is a little-known feature that can tell you a lot of information about the users who are actually seeing your ads. You can find out who say the ad, where they were when they saw it, and how they interacted with the ad.

How do you find this great feature? Click on Reports under the Ad Manager. Then, click Edit Columns and Data Breakdowns. This is where you choose what data you want to include in the report, including:

Gender

Age

Country

Destination

Placement (mobile, news feed, etc.).

This feature is a great, simple way for you to get a quick look at who your ads are reaching and the engagement they are receiving.

Social marketing can be much simpler with the right tools to help you. Facebook is good about making sure that there are a lot of useful tools available to marketers.

What secret tools have you found helpful with your marketing campaigns?

Dawn Pigoni of Be Social Worldwide is a certified online marketing specialist and a virtual assistant. Dawn offers superb online networking, marketing and bookmarking to WAHMs, Small Business Owners, Internet and Affiliate Marketers, and Coaches who desire to bring stunning internet presence through online networking to their businesses.